Field Notes

Insights from the phygital universe

Decoding the Phygital: A Deep Dive
NEW SEASON

Decoding the Phygital: A Deep Dive

The philosophical and technical obstacles of merging physical assets with immersive digital experiences.

Virtual Production with Unreal Engine 5: The Next Frontier
NEW REEL

Virtual Production with Unreal Engine 5: The Next Frontier

How real-time virtual sets are redefining high-impact audiovisual production.

Sonic DNA: Building a Brand's Acoustic Identity
NEW SEASON

Sonic DNA: Building a Brand's Acoustic Identity

Why sound is the invisible threshold that connects brands with audiences before the first visual frame.

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